Why does a New Business Need to Conduct a Market Research Survey in Gurgaon?

Why does a New Business Need to Conduct a Market Research Survey in Gurgaon?

Gurgaon is one of the most conducive regions to start a business in India. Not just it is located south of Delhi, the political capital but also is a thriving business and commercial ecosystem in the country. With a population of around ~ 3.5 million and an average annual income of over INR 400,000, it is a thriving market for MNCs, start-ups, retailers, traders, etc. The city has offices of more than 50% of Fortune- 500 companies. It features amongst the list of top-3 IT & ITeS, BFSI, start-up, and retail markets in India.

Whether it is Gurgaon or any other region of the country, if you are establishing a new business on Indian grounds, you need to have a good knowledge of the market. Thus, a market research survey is all you need for a successful establishment in the market. For the same, you require to have a top-notch advisory on board, like The India Watch. This market research advisory and consultant is a pro in conducting such surveys and giving answers to questions like-

Why is Gurgaon a Lucrative Market?

Gurgaon is no longer a farmer’s land; it has become the hub of MNCs, creative startups, etc. And why is that? Well, it is because residents of GGN city have a living standard that they cannot compromise at any cost. Also, with a higher living standard, people’s expectations are more on quality than amount. It implies that the product price becomes secondary to them if the quality is impeccable. All this sums up in making Gurgaon a lucrative market for real-estate businesses, retail stores, cafes, restaurants, and hotel businesses, a hit.

Why Start a Business in Gurgaon? 

Starting a business in Gurgaon is no less than a jackpot, but only if you have done your market research well and have information like what business should be apt, what age group you should target, etc. And this can be learnt via a market research advisory and consultancy such as The India Watch. Having all the resources and ace experts who do surveys and research like a pro, the company knows all the tricks to fetch the best results. And many of TIW’s clients have gained the benefit of its market research service and are now successfully running in India.

Important Key Data about Gurgaon before Starting the Business

Gurgaon, the Silicon Valley of Northern India, is one of the most sought-after places for job opportunities. All this has resulted in us taking a peak at some of the key data which makes the city a favorite of job seekers, business minds, etc.

Gurgaon, the Silicon Valley of Northern India

Evolved Retail Market: The city of Gurgaon has one of the most evolved modern retail market in India. It has close to ~ 90 operational malls, which also makes it the mall capital of the country. Besides, there are 106 super markets and hyper markets including Le Marche, Nature’s Basket, Reliance Fresh, Spencer, etc. The city is also home to over 14,000 restaurants (both organized & unorganized) and other F&B outlets.

Spectacular Lifestyle Like mentioned earlier, we all know that Gurgaon has quite a spectacular lifestyle. Millennials are relocating to the city to be part of the nation’s best companies. It has increased the business of food joints, rental apartments, lifestyle and health facilities, etc. Winding it all up, businesses in all these sectors and much more increase and get profited. Thanks to the well-maintained lifestyle of the city.

Magnificent Infrastructure Gurgaon is a metro city with opportunities for every person who is adamant to make it big. With the city’s convenient motorways, roads, underpasses, and overpasses, to and fro from the city have become smooth. Its sophisticated traffic management system is something to look for that has resulted in butter-like traffic control and navigation, especially during business hours.

All these and many more key data when combined, result in setting up a successful new business utilizing the top-notch market research survey in Gurgaon. For all this assistance, consider seeking The India Watch’s help!

Market Research Services in Gurgaon

  • Work with retailers, and FMCG companies in Gurgaon to conduct surveys and market research studies.
  • Prepare feasibility studies for new business ideas, product launches, etc.
  • Prepare detailed project reports, business plans, etc.
  • We offer tailor-made business research, data inputs, strategic intelligence reports etc. to enable our clients to navigate the market and make informed business decisions.
  • We work with a wide range of clients such as business owners, investors, PE players, family offices, etc.
  • We also work with restaurant & hotel business owners, healthcare entrepreneurs, professional service providers, etc.
  • If there is an international company or business looking to enter Gurgaon (or any other part of India) we can also help in establishing the business under our India Market Entry Program.
  • For any further information, feel free to drop us a mail at info@theindiawatch.com

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